Emotional Marketing

Emotional Marketing In this postmodern era, the basic principles of marketing are getting subdued by new scientifically proven approaches to touch and delight customers. The goal is to enhance the customer’s experience of purchase and loyalty towards a particular brand or product. However, it all…

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Book Review- Freakonomics

Below is the book review of the Freakonomics by Deepansh Shukla written together by a former editor of The New York Times and a rogue economist namely Stephen J. Dubner and Steven D. Levitt respectively. Note that they together shed light on the unconventional ideas…

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How to revive economy in lockdown

Have we ever thought that one day we will wake and found out ourselves jobless? Have millions of labourers and daily wage workers ever thought that one day they all have to starve for even a piece of bread? They even never seen it in…

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Crisis For The Weak

CoViD-19 is a health ,social ,economic, political and governance disaster. It has shaken all these systems without differentiating between any Man-made borders. Still the Weak are the worst affected among all. Let us look at the plight of labourers in the lower strata. As per…

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Construction After Lockdown

In the era of this Economic slowdown, unemployment, and national lockdown, when the complete world is continually working day and night for saving their citizens from the wrath of Pandemic COVID-19, we, civil engineers and contractors, do have some pertinent questions. Will the Construction Business…

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Opening alcohol shops during the lockdown: A boon or bane

As India walked into the third phase of the lockdown some walked into purchasing their first non-essential commodity. Ever since the outbreak of the coronavirus began most economic activities came to a standstill. All kinds of shops except the ones which sold items essential for…

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Internet shutdowns in India

The internet is unarguably a tool that is used by most of the people worldwide. It has grown from being a luxury for a few to a necessity for all. Such high usage of the internet is credited to the fact that it has something…

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The Problems In Society Today

In these tumultous times ,when our economy, society and wellness suffer, we need to test our ideologies critically. Let us see, what are the biggest challenges our society faces. Poverty , communalism ,degrading politics ,gaping socio-economic , violence against women and children , terrorism ,…

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The Global Economic Slowdown: Time to Forget Growth?

Economic growth is one of the most unpredictable statistics in the world, especially in the current scenario. With the Coronavirus pandemic having no cure for the foreseeable future, the Global Economic Growth rate is as dismal as it can get and none of the figures…

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Importance of Women’s Role in Economic Development

Horrifying global surge in domestic violence against women as fear of coronavirus has grown: UN chief 'Antonio Guterres' {April 2020} 'If the women participates in workforce in par with man, then Indian economy (GDP) could boost by 27%' : Ex-chief of IMF 'Christine Lagarde' India…

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Outbreak of Coronavirus and its impact on global market and supply chain

“Corona” in Latin means “halo” or “crown”.Three particularly dangerous diseases that have spread due to coronaviruses: COVID-19, SARS, and MERS. First identified case of COVID-19 was found in Wuhan, China. Presently no vaccine is available. Common symptoms include fever, cough, breathiness etc. It can spread in the following ways:…

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